Pull HUB

MARKET PULL

mpvARROW-2med FINAL.png

How to improve your funnel  3-day program

WHEN?
Day 1: Activation   Wed, 26 Jan 15:00 - 16:00 GMT
Day 2: The Key Events   Thu, 27 Jan 15:00 - 16:00 GMT
Day 3: Calculate The Key Events   Fri, 28 Jan  15:00 - 16:00 GMT
WHERE AND HOW?

The program will be live-streamed on Twitch - Twitch.tv/marketpull

Each session has two parts:

- 30 min talk to explain the key concepts in a practical way

- 30 min Q&A to clarify doubts

Each session builds on top of each other, so I recommend you to attend them all.

WHAT FOR?

You will learn a better process to improve conversion from Signup to a Retained user (Pull)

while you understand why the current way of improving conversion is terrible for your company (Push).

It will not be just theory and idealized examples; we will follow a company that shared its actual data to learn how to build these reports under real-life conditions.

So you will end up with all the knowledge and support needed to build these new reports for your own company and start using them immediately! (yes, no need to wait to collect data, it will be retroactive)

WHO SHOULD ATTEND FROM MY TEAM?

The founder/CEO, for sure, as the learnings will have implications in the way you want to organize the team to tackle activation.

Then I recommend at least one person from the analytics, one from marketing/sales, and one from product, so you can later discuss the new concepts as seen from each department point of view.

If, after the talk, you realize you want other people from your team to watch it, ping me on Discord, and we will see the best way to do that so your whole team is aligned.

WHAT DO I NEED TO DO TO ATTEND?

STEP 2: Add in the invite the team members you want to attend

STEP 1: Add the event to your calendar.

The invite includes the three dates and the link to Twitch.

STEP 3: By the time of the event, go to Twitch (URL in the invite)

No need to signup to watch the stream. You only need to signup to Twitch if you want to ask questions on the chat during the session or Q&A

I AM GOING TO NEED A BIT MORE THAN A TALK TO IMPLEMENT IT MYSELF...

To help with that, we will use Discord, which is a chat like slack (You will learn how to join Discord during the session)

The batch will have a private channel to share questions, answers, and examples with other startups that are also learning the framework now.

 

And for more specific/ private questions, you can also talk directly with me on Discord.

Yes, the talks are good, but I didn't find a way to transmit knowledge Matrix-style (yet). So after the talk and Q&A, you will probably have questions about theoretical concepts and your specific implementation.

IF THIS IS SO GOOD, WHY ON EARTH IS IT FREE?

Startups are tricky by nature; there are no silver bullets or hacks that guarantee success (although there seems to be a whole industry that thinks so.), there are just better processes that can make it "less tricky." What you will learn in the program is precisely that; a much better process than the current one, then it's up to you.

And why "free"?

After more than 100 implementations, I know the framework has a transformative impact on startups.

So I decided to make it open to everyone. It feels wrong to have something so powerful hidden behind a paywall.

So what is the business model here?

In Twitch and on Discord, I will help you get everything up and running; that part is on me.

Then, once companies understand what is going on in their funnel, some want some further advice to tackle the newly discovered challenges. If that is your case, ping me on Discord.

HOW CAN I MAKE SURE I DONT MISS ANYTHING?

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